The Communications Clinic
The Communications Clinic
April 13, 2021

‘How many people have died from ignoring Covid-19? How many more will die from resisting the vaccine?’ asks communicator and broadcaster Anton Savage in today’s Irish Independent.

“Just as nurses and doctors in the 1800’s knew lives could be saved if they could persuade others of what they knew, so doctors in 2021 face the exact same thing. How many tens of thousands of people have died from ignoring Covid-19? How many more will die from resisting the vaccine? Those people die not because there isn’t the knowledge to prevent it, they die because they are un-persuaded. In fact, persuasion and communication matters more now than ever.”

Read the full article here