HOTEL & SPA RESORTS

Case Study

14th Mar 2025
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Hotel & Spa Resorts.com is Ireland’s premier luxury travel and gifting platform, offering a modern way to explore and experience the country’s top hotels and spas. Founded by spa professional Adrienne Stewart, the platform is committed to providing flexible, premium gift solutions and marketing support for hotels. 

Media Relations

We assisted Adrienne in launching her third business to the Irish market and ran a campaign in the run up to Christmas that spanned from October to December 2024. We drafted and issued press releases to national and regional media, pitching Adrienne for interview after she undertook our media training.

We secured interviews for Adrienne on Newstalk’s Tech Talk and Breakfast Business as well as Business Plus magazine, In Business on Radio Kerry and Business Matters on South East Radio. Hotels & Spa Resorts.com also featured in the Irish Examiner’s Christmas Gift Guide, Dining in Dublin, the Hotel Magazine, Spa Life International, ProfessionalBeauty.ie, Irish Tech News, Bray People, Wicklow People and The Echo.

We also teamed up with journalists from Evoke.ie, Irish Daily Star and Irish Daily Mirror, where we provided a one night stay at a luxurious hotel in return for a write-up in those publications, mentioning hotel & spa resorts.com.

We worked closely with Adrienne’s social media team, providing them with the coverage secured to share online.

Competitions

We lined up competitions with the Irish Independent and Herald that ran for a two week period online and in print in the run up to Christmas, as well as a competition in the Irish Daily Star.

Influencer Support

In order to secure a social media following, we gifted a stay to screenwriter Stefanie Preissner in return for social media posts. We also gave her a 250 euro voucher to run a competition on Instagram for her followers. Stefanie had over 3,000 competition entries and directed nearly 2,000 new followers to the Hotel & Spa Resorts.com Instagram page in just a couple of days. 

Testimonial

“We did a lot of research into finding the best luxury hospitality PR agencies in Ireland, and while some options seemed like obvious solutions, we were drawn to The Communications Clinic for their long-standing stellar reputation. As a former journalist, I knew first-hand that press releases from The Communications Clinic were never ignored, and they have truly lived up to that standard.

Launching Hotel & Spa Resorts.com was a pivotal moment for us, and we are delighted to say that Aileen Gaskin and her team exceeded every expectation. Of all the PR agencies we have engaged for other ventures in the past, the level of communication, effort, and attention to detail provided by The Communications Clinic surpassed our expectations. 

If you are serious about getting tangible returns on your PR investment, I cannot recommend Aileen Gaskin and her team highly enough. Their professionalism and results-driven approach make them the perfect partner for any business looking to make a meaningful impact.”

 

Adrienne Stewart – Founder of www.hotelandsparesorts.com