"This was an excellent course. Very useful tips and easy to remember. I will definitely be changing the way I do presentations going forward"
Writing for Business
1 on 1, Half Day, Two Half Days or Full day Sessions
Virtual Courses
The written word remains one of your secret weapons for business success. Our “Writing for Business Skills” course provides you with the knowledge, rules and practical strategies to express your ideas with clarity, concision and confidence.
This comprehensive course is designed to ensure you master business writing, whether you are composing impactful emails or crafting persuasive reports and proposals.
Whether you're an aspiring manager, a seasoned executive, or an entrepreneur, this course is the key to unlocking your potential to write with impact. Don't let weak writing hold you back from achieving your professional goals.
Course Overview
The Communications Clinic’s Writing for Business course is based and focused on learning by doing.
Our experiential training model ensures behavioural, not just attitudinal change.
All participants will be writing, throughout the entire programme. And they’ll be immediately applying every technique to their own writing samples.
Our training model doesn’t leave people with fancy words for things they still can’t do. It changes behaviours and gets real results.
You’ll leave the session with a clear idea of where you need to further improve, and an action plan of how to do it.
This training can be offered as a half day or a full day. Or it can be split across two half days to allow participants work on their feedback and return for further feedback and guidance.
The key thing is that it’s not “off the peg.” It’s devised and structured for you. And it’s delivered by experienced writers who happen to be great trainers, too.
We’ll devise a programme that works for you, your business, your budget and your objectives.
We’ll work with you, over a series of individual one hour sessions, to help you write well.
The work is practical. You send us samples of your writing before the first session. We analyse it, critique it and are ready to help you do the same.
And then you’ll write more. You’ll write during the session, you’ll write after each session and you’ll send us your drafts for review.
Through this process we’ll help you or your employees write well.
We’ll help you get past the fear of the blank screen. We’ll help you create documents, reports, e-mails and letters that achieve what you want, efficiently and effectively.
In short, we’ll ensure that your writing is always understandable, impactful and professional at all times.
Over a full day, a half day or a series of half day sessions, we would work with your team to ensure that all participants can deliver clear, engaging and punchy business documents.
Through practical exercises and analyses of real samples of participants writing, they’ll learn about structuring documents, paragraphs and sentences. They get their grammar and syntax gently massaged and learn to identify weak intensifiers, blended metaphors and over-long sentences.
And we’ll do it in a way that won’t bore them out of their skull. A lot of group based writing programmes make the participants think they’ve gone back to school. Ours don’t. They are practical, engaging and immediately useful.
At the end of this course, participants will be able to write documents that are:
Focused on audience needs: sharpening their ability to tailor their writing to address the needs of specific audiences.
Clear: communicating clearly and succinctly, eliminating jargon and organising their thoughts logically for maximum impact.
Concise: packing a punch while respecting the busy lives of their readers.
Professional: adapting their language to different audiences and contexts.
Edited and proofed: flawlessly reviewed, edited and proofread to ensure clarity, consistency and impact.
Course Outcomes
At the end of this course you will be able to write documents that are:
Focused on audience needs: sharpening your ability to tailor your writing to address the needs of specific audiences
Objective led: focused on what you need to achieve
Clear: communicating clearly and succinctly, eliminating jargon and organising your thoughts logically for maximum impact
Concise: packing a punch while respecting the busy lives of your readers
Professional: adapting your language to different audiences and contexts
Edited and proofed: flawlessly reviewed, edited and proofread to ensure clarity, consistency and impact.
What people say about us
We work with some of the biggest organizations in Ireland. We’ve helped multinationals and global brands. And we've also helped thousands of individuals.
"We had an excellent coach. Very aligned to our own values: caring, grounded, innovative and fair."
"Dreaded the idea of it before we began but we’re all made feel really comfortable - not at all foolish & supported throughout. Really positive experience overall with lots of take aways to use on our day to day."
"Our trainer was incredible to deal with, they passed on great feedback & remained positive throughout with really beneficial changes to take away."
"I have to say even though you are completely out of your comfort zone doing these, the course itself was brilliant. Learnt so much in those few hours and hearing feedback from your colleagues was actually really good."
"The content was excellent and to the point. The trainer listened to our brief for what was needed for the participants on the day and delivered it to a very high standard."
"I honestly feel I will use the skills learned in my next meeting tomorrow and look forward to future engagements with teams I work with and what messages I bring to those engagements and how I will now deliver content! I only wish I had done it sooner!"
"We had a brilliant facilitator who understood where we were coming from & where we wanted to go before we did."
"It was truly outstanding and practical. I learnt a lot from it. The learning approach and key takeaways from the workshops were extremely beneficial and I am definitely going to use the feedback given by the consultant and my peers to improve my communication."
"Everything was very applicable to real work situations. I was able to use the structure we were taught within two days of the first session. It helped me think about who I was talking to and what was important to them. This led me to change the direction of my communication."
"I really appreciated that we used our own personal examples for these exercises. I was able to take away real feedback to incorporate in future communications and meetings. While rewatching yourself present can be painful, the trainer made it very easy and comfortable."
"I found the feedback on our presentations incredibly beneficial and easy to understand and apply."
"The trainer was a great example of a communicator themselves. They are excellent at reacting to specific things that came up rather than working from a script."
"Brilliant all round!. Engaging and practical advice throughout the entire session. Tips that you could take straight away."
"Was dreading it due to having to give a presentation but actually thoroughly enjoyed it and learnt a lot. Really really feel like I've made some step change improvements which I'm keen to internalize!"
"Absolutely loved it. Our trainer was fantastic, I was super impressed. The combo of their personality, expertise and the format made it the best ‘corporate training’ I’ve ever attended."
"Very motivational course that is directly applicable to my role. Interaction with peers was beneficial."
"Really glad to have taken part in this course - very beneficial"
"I found this course informative and insightful, it was very interactive with participants sharing experiences openly and honestly. The trainer was engaging and knowledgeable in the field."
"It's was probably one of the best courses I've attended, the trainer was excellent."
"This was an excellent course. The content was extremely good, relevant, practical and well delivered by the trainer."
"Excellent training course. Thank you!"
"I thoroughly enjoyed this course and learned a lot from it. Thank you,"
"Very enjoyable and relevant program - enjoyed all aspects of it"
"Our trainer was a very knowledgeable and made the content fresh and enjoyable. I will be recommending this course to my colleagues."
Great training from a brilliant trainer. The content was relevant and helpful and they delivered it in an engaging and thoughtful way. I'd highly recommend this course."
"I really enjoyed this course. The facilitator was engaging & I learned invaluable skills to be a great facilitator which I will take to my current role."
"Excellent course, extremely well presented with good variety of breakouts and activities. Really learnt a lot. A must for all staff"
"I thought the trainer was great. They weren't just speaking off a script/handbook. They engaged with what the participants were saying, knowledgeable and gave practical examples and information."
"Overall, found the course very interesting and engaging and will hopefully bring all the traits learned from the course into the practice now in the workplace."
"I found the course excellent. Our trainer was very engaging and made the whole experience very enjoyable. They were obviously both very familiar with the course content and passionate about the topic."
"Our Trainer was great. Really enjoyed the course and will benefit from it in the future. Thanks."
"I really enjoyed the course and i would not change it. Our Trainer was an excellent presenter and I picked up so many practical pieces of advice for speaking clearly and how to apply it."
"I thoroughly enjoyed the course. It was thought provoking and I picked up a lot of tips which will help me down the line. I really enjoyed the content and found that the tutor was highly engaging and was well versed on her information."
"Our Trainer was very knowledgeable and easy to follow. She delivered well and explained each step. Answered all questions asked. Very good at delivering online training, highly recommend."
"I felt the course was very good and the instructor was clear and concise"
"The course was excellent, trainer was professional and very knowledgeable with practical tips and advice to improve."
"The instructor was possibly the best I have ever seen in a course - professional, knowledgeable, able to get back on topic easily, friendly and engaging, in control of the virtual room...a joy to listen to and also a great source of information."
"I found this to be a really worthwhile and beneficial course to take. Our Trainer provided us with a lot of helpful and useful insights that, to me, now makes writing feel less daunting and more achievable."
"The Trainer was a great host and very knowledgeable. Learned a lot."
"Good course relevant and actionable training provided"
"Thought the course was very engaging and helpful, and the perfect length for a virtual setting."
"Our Trainer was fantastic, very engaging and had a wonderful cheerful and uplifting manner. Provided us with lots of advise and tips which are so relevant to our roles. Very clear in his delivery of the course."
"I really enjoyed the course, the trainer was excellent. She was very engaging and energetic which made the course very enjoyable. Definitely came away with a few tips and techniques to try."
"The trainer was very interesting and engaging. She was very professional and well prepared. I really enjoyed the course and I have recommended it to all of my colleagues."
"I absolutely recommend this course for employees who are dealing with challenging clients."
"The trainer was brilliant, very informative and interesting and very engaging"
"Excellent Course"
"I could not recommend this course enough. I have completed a few online courses, however this one was very engaging all day. It kept everyone involved and lots of interesting topics."
"Great session. Highlighted areas that I didn't think about previously. I have recommended the course to my team already and some signed up for next sessions. Our Trainer was brilliant. Very engaging and easy to follow"
Who We Work With
Frequently asked questions
Is this course right for me?
If you want to be a better, clearer and more effective writer - then yes it is.
If you want to learn how to serve your reader, save yourself time and increase your impact- then yes it is.
It doesn’t matter if you are looking for training for a group of experienced executives who want to reach a new level of expertise, or if you’re a novice writer who is terrified at the prospect of filling that blank page in front of you- we’ll design the course to match the level of the participants.
What is the learning experience like?
Practical. Interesting. Effective. And fun. Which isn’t something you can say about most writing skills programmes
We don’t just do extensive theory; we focus on real personal development. This is not about tricks or superficial tips it is about lasting improvements and effective behavioural change.
Can we tailor this to my team?
Yes. All of our courses are tailored to your specific needs.
We’ll work with you to establish your specific learning objectives, your corporate house style and the complexities that are unique to your own context.
I’m still not sure if this course is for me?
Why don’t you talk to one of our trainers?
Want a writing skills programme tailored specifically to writing productive emails? No problem.
Want to train a group of executives to write compelling pieces for publication or online? We can do that.
Let us know what specific arena you need to excel in, and we can design a training programme to make it happen.
Can you run this training remotely?
Our training can be delivered in person or online – whichever suits you best.
Can you deliver training around the country?
Yes. We have trainers based right across Ireland. And all of our trainers are willing and happy to travel.
Can you deliver training internationally?
We can. And we regularly do. In the recent past, we’ve worked with clients in the US, in the UK, in South East Asia and across mainland Europe.
