In the latest episode of How To…with The Communications Clinic, Louise Duffy is joined by Margaret Molloy to discuss how to build a brand.
Margaret is the CMO of the global branding firm Siegel & Gale. She is a native of Offaly and lives in New York City. She hosts the “How CMOs Commit” podcast and is the founder of WearingIrish, a passion project to tell the untold story of Irish fashion design.
In this episode, Louise and Margaret discuss the features of great brand marketing, the importance of storytelling and simplicity, why brands need to look at their audience as users instead of buyers plus lots more.
Margaret gives step-by-step, practical advice to those looking to brand strategy with real impact.