Comm Clinic
Comm Clinic
October 24, 2019

Essential Tips for Pitch Presentation

Pitch Presentation is key if you want your pitch to be successful.  Plan your pitch idea by working out where your audience are before you start – what are they thinking, doing or saying? Then decide what you want your audience to think or do after they hear your pitch. To do this, you need a strong engaging pitch, well presented with plenty of evidence and delivered in an authentic manner.

Make it Short and Sweet

You only have a limited amount of time to get and keep your audiences’ attention during a pitch. Catch them early in your pitch with an idea that will solve a problem they have, or will be of benefit to them. Make your point first and then introduce the evidence to support it – don’t have a long-winded explanation of your idea. Make sure your pitch template reflects this approach throughout your pitch presentation.

Shape your Business Model

Be clear early on what you want your audience to do after the pitch. Do you want them to understand your business model, or buy your product? Or are you pitching an idea that they can adapt and model into their own business or work? Make sure that your pitch idea is understandable to your specific audience and that you make it real to them with examples and stories that they can tell others about.

Show the Data

Your pitch template should give plenty of evidence to your pitch idea. Don’t allow any assertions into your pitch or presentation. Ask yourself every time you pitch an idea to your audience-do you have the evidence or an example to back up your point? Be careful of using too many concepts in a pitch without using examples to explain what these concepts actually should mean for your audience. Your pitch template should make your data memorable and understandable.

Body Language

Your body language is important to your pitch. Make sure that you are well practiced-your body language will become more confident if you know what you are going to say. Use your body language to emphasise key points, slow down at important or complex parts of your pitch and always keep eye contact with your audience. The more you have practiced the less likely you are to read your slide deck back to your audience. Remember to maintain good body language when answering questions-maintain eye contact and show that you are listening.