We’ve been working with property-technology start-up Offr since their launch in 2019. Offr assist in reducing the amount of time it currently takes to buy or sell a property, as well as aiming to make the whole process more transparent.

With funding to the tune of €4 million, and backed by AIB, Bank of Ireland, Barclays and Enterprise Ireland, Offr is trying to make it super-easy for all parties involved in a sale by making the whole process available online.

Tangibly, the Offr ‘button’ sits in the bottom right-hand corner of an estate agent’s website.

Buyers can book a viewing, agree to mortgage terms with lenders, make an offer, access contracts and title deeds, pay a deposit, and sign the contract. Sellers can track the progress of a sale on their phone or laptop in real-time. They are instantly alerted when an offer is received, if there is an upcoming viewing or if legal documents have been updated.

Behind the scenes, Offr’s technology connects with the lawyers and the banks to digitise the entire property sales process.

It also eliminates the perception of fake bidding thus helping to deliver real transparency to a sales process that many view as opaque, time consuming and outdated.

We worked closely with Offr and CEO Robert Hoban on the following:

  • Identifying news angles
  • Setting up briefings with journalists
  • Issuing press releases
  • Extensive media relations incl. arranging advance media briefings and interviews
  • Generated a survey to launch the media campaign
  • Worked on Offr’s branding for an event

To date, we’ve secured coverage across national print, online, broadcast and regional media including Newstalk’s Pat Kenny Show and Down to Business, Today FM’s Dermot and Dave Show, Irish Independent, Irish Times, Irish Examiner, Business Post, Sunday Independent, Silicon Republic, Business and Finance, Irish Farmers Journal, RTE.ie, LMFM, The Currency podcast, Law Society Gazette and the Irish Daily Mirror.