We have been working with ifac (www.ifac.ie), the farming, food and agribusiness professional services firm, since 2018.

In July 2019, we began planning the media launch of its Food and AgriBusiness Report 2019 (the second of its kind for ifac).

Over the course of a couple of months, we worked with the team at ifac with the aim of securing maximum coverage for the report’s findings, which echoed the growing levels of uncertainty across the entire Irish business sector.

We worked with ifac on the following:

  • Photocall (with the Tánaiste and Minister for Foreign Affairs and Trade, Simon Coveney TD)
  • Media Event
  • Media Relations
  • Issuing Media Alerts and Press Releases
  • Providing the highest-quality media training

The launch was a great success, securing a significant amount of coverage and reaching ifac’s desired targets. On the day of the report’s launch, and over the following days, we secured quality, national print, online and broadcast coverage (including: RTE, Morning Ireland; Today FM, The Last Word), as well as trade/sector coverage.