We began working with the European Tour in early 2019 in preparation for this year’s Dubai Duty Free Irish Open. This tournament was held at Lahinch Golf Club in Co. Clare. Former Ryder Cup winning Captain Paul McGinley was the host of this year’s competition.
Over the course of seven months, with specific target audiences in mind, we planned, organized and executed various new elements and activations that had never before been seen at the Dubai Duty Free Irish Open. We worked with the client on the following:
- Organising Activations Around the Country
- Media Days
- Media Partnerships
- Securing National Coverage
- Launching National Competitions
- Introducing a Wellness Element
- Player Announcements
- Issuing Press Releases
- Managing a Budget
The tournament sold out on both Saturday and Sunday, selling out for the first time since 2012. Overall the tournament was a huge success having reached all our targets. We are already planning for 2020!