We began working with Currentaccount.ie in the summer of 2019 in preparation for the roll-out of the new full-service Current Account for Credit Union members. Currentaccount.ie was launched to media on the 17th October 2019 with 115 Credit Union branches across the country offering the service on the day.

The full-service Current Account – a major leap forward for Irish Credit Unions – offers members a globally-accepted Mastercard Debit Card with contactless payments, standing orders, direct debits, and an overdraft facility. Additionally, members can open an account online or in-person at a Credit Union branch.

Working closely with the team at Currentaccount.ie to ensure maximum media coverage, we planned an effective media launch in Dublin to coincide with International Credit Union Day celebrations. We worked with Currentaccount.ie on the following:

  • Photocall
  • Issuing Media Alerts and Press Releases
  • Media Relations
  • Providing the highest-quality media training
  • Internal Communications

We secured widespread national print, online and broadcast coverage for the launch on the day and across the weekend that followed and beyond.