Bob, bob, bobbin’ along, robbin’ others of the chance of popularity.

Not even the bulldog on a trampoline in the John Lewis ad can match the robin as an object of affection at Christmas. IT’S got an untouchable brand. It’s never had a scandal. Never experienced a withdrawal or callback. It is equally at home in print, electronic, and social media. The bulldog jumping on the trampoline in the John Lewis ad doesn’t come near it as a potential object of affection, this Christmas. But then, it more or less owns Christmas, does it not…?

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