2017 was the third year the Rory Foundation hosted the Dubai Duty Free Irish Open and this was the third year we had a presence on site for the week. The 2017 event took place at Portstewart Golf Club in Derry.

The evening before the tournament kicked off, the Rory Foundation hosted An Evening with Rory & Pep Guardiola at the Belfast Waterfront which was MC’d by award-winning Actor James Nesbitt. The event was attended by 2,000 people and streamed live on Rory’s personal Facebook page to an audience of over 1 million people. This was sponsored by Aer Lingus.

For both events we worked with the client on:

  • Key Messaging
  • Media Management
  • Social Media Management
  • Overseeing Digital Promotions
  • Liaising with a Media Partner
  • Securing the Musical Act for An Evening with Rory
  • Backstage Logistics
  • Speech Writing

All monies raised over the week went towards helping the lives of over 1,000 children connected to Sport Changes Life and the Harry Gregg Foundation, who were both beneficiaries of the Rory Foundation.