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Media Relations
We take loads of journalists to lunch and give them free drinks. They love that sort of thing, so they do us favours and print press releases about grommets.
Just kidding.
We don’t have time to have lunch.
Our media relations are based on the principle that we won’t waste journalists’ time. That means no pointless lunches and junkets. And no press releases about grommets. We spend a lot of time with our clients working through what they want to give to media so that when a journalist gets handed it, they don’t sigh, roll their eyes and die a little inside.
It’s easy to slide into the habit of quantity; “look we sent out 80 copies of this (dire) press release and rang (and annoyed) 36 journalists and broadcasters over the course of one afternoon”. It looks like work and it feels like work. But it doesn’t achieve much.
If you hire us to work with you on your media relations, here’s what we’ll do:
1) We’ll interrogate you to find out who you are trying to reach and therefore which publication(s) or programme(s) you should target.
2) We’ll interrogate the issue to find which bits of it (if any) will be relevant to those publications and programmes.
3) We’ll draft and tailor the feature or press release to suit the publication(s) and we’ll prep your spokesperson to be able to deliver on the programme(s).
4) We’ll try to keep out of the way as much as possible.
That last one is important. You don’t need to pay for us to get to know media better. You need to be the one who’s left knowing media better.
And if you need us to brief media on your behalf, we can do that too. We have long professional relationships with journalists, researchers and producers throughout Irish media. (Two of them can’t stand us. But the rest think we’re decent people.)